privacy policy

Urstadt Biddle Properties Inc.: Privacy Policy

Effective Date: November 10, 2021

Urstadt Biddle Properties Inc. and its affiliates and subsidiaries (collectively, “UBP”) respect your concerns about privacy. This Privacy Policy describes the types of personal information we may collect when you visit (the “Site”), how we may use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.

Information We Obtain

The types of personal information we may obtain through your use of the Site include:

  • Contact information, such as first and last name, title, institutional affiliation, telephone number, fax number and postal and email address;
  • Login credentials (e., username and password);
  • Commercial tenant information submitted through the Tenant Portal portion of the Site (“Tenant Portal”), including contact information, transaction details and payment history, bank account number, routing number, credit or debit card information (including name, payment card number, expiration date and security code), Social Security number, insurance number, driver’s license number or government-issued ID number, prior postal addresses, employer, job title, income, date of birth, gender, age, marital status, emergency contact information, and any other personal information contained in lease and property documents, account statements, personal guarantees on commercial leases, and property maintenance requests; and
  • Other information you choose to provide to us.

When you visit our Site, we may obtain certain information by automated means, such as cookies, web beacons, web server logs and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server. The information we collect in this manner may include your device IP address, unique device identifier, web browser characteristics (including type and version), device characteristics, operating system, language preferences, referring URLs, clickstream data, page visits, and dates, times and durations of website visits.

We may use these automated technologies on our Site to collect information about your equipment, browsing actions, and usage patterns. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with our Site; (3) tailor the Site around your preferences; (4) measure the usability of our Site and the effectiveness of our communications; and (5) otherwise manage and enhance our Site.

Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of our Site. For mobile devices, you may be able to manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

How We Use the Information We Obtain

We may use the personal information we obtain through your use of the Site to:

  • Provide, operate and maintain our business, goods and services (including our Site and its interactive features);
  • Manage and administer accounts on the Tenant Portal;
  • Manage and administer leases, including by processing transactions and billing in connection with our services and managing lease and property documentation and maintenance requests;
  • Personalize your experience with our Site and offerings;
  • Send you newsletters, marketing or promotional materials and other information about our goods and services that may be of interest to you;
  • Communicate with you, including by responding to your information requests and inquiries;
  • Manage communications (including your email notification preferences);
  • Provide customer support;
  • Analyze, evaluate and improve our business (including developing new goods and services; enhancing and monitoring the usage of our Site; performing data analytics and performing accounting, auditing and other internal functions);
  • Provide you with news, special offers and general information about other goods, services and events that we offer that are similar to those that you have already accessed or inquired about, unless you have opted not to receive such information;
  • Maintain and enhance the safety and security of our Site, users, business, goods and services, including by detecting, preventing and addressing technical issues on our Site, and preventing the misuse of our Site;
  • Exercise our rights and remedies, protect and defend our rights or property and defend against legal claims;
  • Protect against, identify, investigate and prevent fraud and other criminal activity, wrongdoing, claims and other liabilities; and
  • Comply with and enforce applicable legal requirements and obligations, relevant industry standards and UBP policies, including our Terms of Use.

We also may use the information in other ways for which we provide specific notice at the time of collection.

Third-Party Analytics Services

We may use third-party analytics services on our Site, such as Google Analytics. The information we obtain through the Site may be disclosed to or collected directly by these services. To learn more about Google Analytics, please visit

The Site is not designed to respond to “do not track” signals from browsers.

Information We Share

We also may share the information we obtain about you with service providers who perform services on our behalf, such as website hosting, data analytics, account management, payment processing, and other services. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.

We also may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent.

We reserve the right to transfer any personal information we have about you in the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect from you. To limit the communications you receive from us, please contact us as indicated in the How To Contact Us section of this Privacy Policy. If you have an account with the Tenant Portal, you may adjust your communication preferences through your account settings. You may also unsubscribe from receiving our newsletters, marketing or promotional materials by following the “Unsubscribe” link or instructions in our emails.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

Children’s Privacy

Our Site is designed for a general audience and is not directed to children. In connection with the Site, we do not knowingly solicit or collect personal information from children under the age of 13. If you believe that a child under age 13 may have provided us with personal information, please contact us as specified in the How To Contact Us section of this Privacy Policy.

Links to Third-Party Services and Features

For your convenience and information, our Site may provide links to other online services, and may include third-party features such as apps, tools, widgets and plug-ins. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by UBP, we are not responsible for these third parties’ information practices.

Updates to Our Privacy Policy

We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the policy when it was most recently updated.

How to Contact Us

You can update your preferences, ask us to remove your information from our mailing lists, submit a request or ask us questions about this Privacy Policy by emailing us at 

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